The premise is disarmingly simple: a hymn to the estate of Vella's childhood, back when the great electronic tether of the smartphone had not yet been invented, and the only summons home was the streetlights flickering on. It is a well-worn furrow — every generation eventually writes its own elegy for the days before the screens took over — but Vella tills it with enough warmth and specificity that it never curdles into mere sentimentality. This is not vague, misty-eyed Hovis-advert Englishness. It is Waterloo Housing Estate Englishness, named, dated, and lived-in.

Musically, the track sits at the genial crossroads where British pub bonhomie meets American country twang, and it is Tobias Wilson's pedal steel that does the heavy lifting in selling that marriage. Wilson, a session player who apparently stumbled across the band on social media and simply liked the cut of their jib, threads a genuinely authentic Americana shimmer through what could otherwise have been a fairly straightforward knees-up. It lends the song a wistfulness that undercuts its more chirpy, singalong impulses — a bit of Waylon Jennings drifting in through the window of an East London boozer.

Producer and lead guitarist Dave Wright, working out of his own MusicTecAV studio, keeps the arrangement tidy and unfussy: Dave De Bass's bass sits low and steady, Steve Henderson's drums do their job without showing off, and the whole thing has the unpretentious, front-room charm of a band who recorded this because they genuinely wanted to, not because a committee told them it would chart. That homespun quality is, frankly, the record's greatest asset. It never oversells itself.

UK Country Radio have already called it a trip down memory lane, and it is difficult to argue. "Waterloo Road" won't reinvent anything — it isn't trying to — but as a slice of homegrown country-pop with a genuine sense of place and a lead singer who clearly means every word of it, it does exactly what it sets out to do, and does it with a grin. Justin Vella has taken his corner of Romford and turned it into something worth singing about. Not bad for a cowboy who's never seen a ranch.