Indie Dock Music Blog

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Memory Flowers – IDWK
'IDWK' means 'I Don't Wanna Know'. London artist Memory Flowers named his new single in 4 letters. 'IDWK' released June 11.

The pulsating song is very moving and dense. It is compressed and inflated with sound waves and a soft pleasant rhythm. Synthesizers in the style of the 80s capture our attention from the first seconds.  The vocalist sings artistically, asking himself and answering himself. The struggle of the author's inner world makes us listen to the movement of the song and feel it for ourselves. 


In the music video 'IDWK' we are dealing with lyrics that completely fly into our consciousness and we stand in solidarity with the singer repeating: 'I don't want to know'. Together with the frames of the video clip, we going through the space of our thoughts. 


In the finale, we play a retro computer game with our hero and lose with him. It makes us think about which way we should go and what we should choose. Watch the music video 'IDWK' from Memory Flowers below on YouTube to reflect on the philosophical significance of this seemingly simple song.