Loren Wylder – Just Drive!
Somewhere between the Hitchcock blonde's composed insolence and Dorothy Gale's ruby-slippered reckoning with the fraudulent wizard, Loren Wylder has located her aesthetic coordinates. *Just Drive!* — nominally a rock single, functionally a short film with an exceptional soundtrack — arrives as the work of someone who has been watching, and watching carefully, for a very long time. Wylder grew up in Gainesville, Florida, Tom Petty's hometown, absorbing Southern rock storytelling through some form of regional osmosis. But she was simultaneously studying Hitchcock's grammar of tension, George Cukor's handling of women, John Ford's mythic Americana, and the precise semiotic language of Edith Head's costume design. The collision of these two educations produces something genuinely unusual: a music video that operates with the rigour of a film school thesis and the emotional velocity of a power chord.